Privacy Policy

At Hilltop Imaging & Diagnostic Center, we value your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, and safeguard your personal information when you visit our website (HilltopMRI.com), interact with us online, or use our services. The purpose of this policy is to inform you about our data practices and ensure transparency in how we handle your information in compliance with applicable laws and regulations.

If you have any questions about this Privacy Policy, please contact us at:

Hilltop Imaging & Diagnostic Center

• Email: choej@hilltopimaging.com
• Phone: (510) 223-5122
• Address: 2970 Hilltop Mall Rd. #103 Richmond CA 94806

We collect various types of personal information to provide and improve our services. This may include:

• Identity Information: Name, date of birth, gender.
• Contact Information: Email address, phone number, mailing address.
• Health Information: Medical history, appointment details, or other health-related data provided when scheduling or receiving services (subject to additional protections under health privacy laws like HIPAA).
• Payment Information: Credit card details, billing address, or insurance information.
• Technical Data: IP address, browser type, device information, and website usage data (e.g., pages visited, time spent).
• Communication Preferences: Your preferences for receiving appointment reminders, newsletters, or other updates via email or SMS.

We only collect information that is necessary for the purposes outlined below.

We collect your personal information through the following methods:

• Directly from You: When you fill out forms on our website (e.g., appointment requests, contact forms), call us, or provide information during an in-person visit.
• Automatically: Through cookies, web beacons, and similar technologies that track your interaction with our website. These tools help us understand how visitors use our site and improve your experience.
• Third Parties: From referring healthcare providers, insurance companies, or other authorized entities involved in your care, with your consent or as permitted by law.

You may choose not to provide certain information, but this could limit your ability to access some services (e.g., scheduling an appointment, communications by email or SMS).

We collect and use your personal information for the following purposes:

• Service Delivery: To schedule appointments, provide diagnostic imaging services, and communicate with you about your care.
• Billing and Payments: To process payments, verify insurance, and manage financial transactions.
• Communication: To send appointment reminders, respond to inquiries, or provide updates about our services (e.g., via email or SMS, based on your preferences).
• Website Improvement: To analyze website usage and enhance functionality, ensuring a better user experience.
• Legal Compliance: To comply with applicable laws, regulations, or legal obligations (e.g., reporting requirements under health regulations).

We will not use your information for purposes beyond what is described here without your consent.

Hilltop Imaging & Diagnostic Center takes data security seriously and implements robust measures to protect your personal information from unauthorized access, misuse, or disclosure. These measures include:

• Encryption: Using industry-standard encryption (e.g., SSL/TLS) to secure data transmitted online.
• Access Controls: Limiting access to your information to authorized personnel only, such as trained staff who need it to perform their duties.
• Secure Storage: Storing data on protected servers with firewalls and regular security updates.
• Regular Audits: Conducting periodic reviews of our security practices to identify and address potential vulnerabilities.

While we strive to protect your data, no method of transmission or storage is 100% secure. If a data breach occurs, we will notify affected individuals as required by law.

We may share your personal information under the following circumstances:

• With Service Providers: We work with trusted third-party vendors (e.g., payment processors, IT support) who assist us in delivering our services. These providers are contractually obligated to protect your data and use it only for the purposes we specify.
• With Healthcare Partners: We may share information with referring physicians, labs, or insurance providers to coordinate your care, with your consent or as permitted by law.
• Legal Requirements: We may disclose information if required by law, such as in response to a subpoena, court order, or regulatory request.

Disclaimer: SMS consent or phone numbers collected for SMS purposes (e.g., appointment reminders) will not be shared under any circumstances for marketing purposes. Your privacy regarding SMS communications is a priority for us.

You have rights regarding your personal information, and we are committed to helping you exercise them. These include:

• Access: You may request a copy of the personal information we hold about you.
• Update: You can ask us to correct or update inaccurate or incomplete data.
• Deletion: You may request that we delete your personal information, subject to legal or contractual obligations (e.g., retaining health records as required by law).
• Opt-Out: You can opt out of receiving non-essential communications (e.g., newsletters) at any time by following the unsubscribe instructions in our emails or contacting us directly.

To exercise these rights, please contact us at choej@hilltopimaging.com or (510) 223-5122. We will respond to your request within a reasonable timeframe, typically within 30 days, unless otherwise required by law.

If you have questions, concerns, or requests related to this Privacy Policy or your personal information, please reach out to:

If you have questions about this policy or how we handle your information, please contact us at:

• Email: choej@hilltopimaging.com
• Phone: (510) 223-5122
• Address: Hilltop Imaging & Diagnostic Center, 2970 Hilltop Mall Rd. #103 Richmond CA 94806

This Privacy Policy may be updated periodically to reflect changes in our practices or legal requirements. We will notify you of significant updates by posting the revised policy on our website with an updated effective date. Please review it regularly.
 

When you opt in to receive SMS text messages from us, we may collect the following information:

• Mobile Phone Number: The phone number you provide to receive text messages.
• Message Data: Information related to the messages we send you and any responses you send back (e.g., replies like "STOP" or "HELP").
• Opt-In Data: Details about your consent to receive SMS messages, including the date, time, and method of opt-in.

The information (Phone Numbers) obtained as part of the SMS consent process will not be shared with third parties for marketing purposes.

If you have consented to receive text messages from Hilltop Imaging & Diagnostic Center, you may receive messages related to the following:

• Appointment reminders
• Appointment Updates 

Example: "Hello, this is a friendly reminder of your upcoming appointment with Hilltop Imaging & Diagnostic Center at 2970 Hilltop Mall Rd. #103 Richmond CA 94806 on [Date] at [Time]. Reply STOP to opt out of SMS messaging at any time."

Message frequency may vary depending on the type of communication. You may receive up to 2 SMS messages per (day, week, or month) related to your appointment reminders.

Please note that standard message and data rates may apply, depending on your carrier’s pricing plan. These fees may vary if the message is sent domestically or internationally.

You may opt-in to receive SMS messages from Hilltop Imaging & Diagnostic Center in the following ways:

• Verbally, during a conversation

You can opt out of receiving SMS messages at any time. To do so, simply reply "STOP" to any SMS message you receive. Alternatively, you can contact us directly to request removal from our messaging list.

If you are having any problems, feel free to reply with the keyword HELP. Or, you can get help directly from us at (510) 223-5122.

• Message and data rates may apply.
• You can opt out at any time by texting "STOP."
• For assistance, text "HELP" or visit our Privacy Policy and Terms and Conditions pages.
• Message frequency may vary

• If you do not wish to receive SMS messages, you can choose not to check the SMS consent box on our forms.